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Project Facts
My Role: Lead Developer & Technical Setup.
Type: E-commerce / Brand Website
Platform: WordPress
Core Theme: WoodMart
Technical Stack & Tools
E-commerce: WooCommerce
Page Builder: Elementor
Payment Gateway: Paystation (Custom Integration)
Performance: LiteSpeed Cache
Forms: Bit Form
SEO: Rank Math SEO
Customization: Checkout Field Editor
Advanced Setup
Google Tag Manager (GTM): Fully configured for comprehensive event tracking.
Facebook Conversion API (CAPI): Implemented for reliable, server-side data tracking.
Google Analytics (GA4): Integrated via GTM4WP for deep e-commerce reporting.